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WORKSHOPPING

Provocation Workshops

Brand Existence Workshops

Product Development Workshops

Brand Behavior Sessions

#WASGTDT 

STRATEGY

Brand Positioning

Brand Architecture

Brand Consulting

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Brand Identity + Visual Design

Advertising

Social Platforms

Content Creation

In-store/POP Design

CREATIVE

PROPRIETARY APPROACHES

To push oneself, you must first find yourself.  

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Provocation Workshops are not another brainstorming.  They are not just 'brand camps'... No, Provocation Workshops are our proprietary multi-day evolution of your brand.  

1.  We start by going backwards... understanding why you exist and the role you play in culture... 

2.  We look at how, where and why we can disrupt category norms... 

3.  We elicit provocative brand behaviors that will change how consumers interact with your brand... 

4.  We change how you act internally... 

5.  We revitalize your brand.  

 

Coming out of the Provocation Workshops you will have a comprehensive, tight-knit brand story, an expansive go to market plan, and a team who feels ownership of the evolution of your brand.  

WORKSHOPS

202020

Time is money and neither should be wasted.  

 

We, at Clutch, believe in game changing ideas, but we also believe in quick turn arounds while keeping the budgets tight. 
 

Our 202020 approach develops:

20 ideas

in 20 days

for $20k.  

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You give us a brief at the beginning of those 20 days and at the end of that timeframe,
we’ll work with you to figure out how to produce any, if not all, of those 20 ideas.   

#WASGTDT

You might as well rename your ‘product dev team’ lemmings.  In most businesses, product innovation is literally recreating what was done by a competitor and renaming, hoping that your marketing can outreach theirs.  

 

The reason for this, most businesses end up utilizing the same reports and same consultants as their competitors… therefore getting the same ideas.  We at Clutch believe that you get out what you put in.   

 

We’ve created an innovative approach to product development…
#WASGTDT (aka We Are So Going To Do That) Sessions.   

 CONSIGLIERE

YOUR POCKET

92% of a CMOs day is consumed by what has to be done… leaving only 8% of their day to explore ideas that could be done...  

 

We focus on that 8%. 

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You give us a problem, we work like little elves behind the scenes to bring your dreams to life and then let you take credit for something that no one realized you were working on.  

PROVOCATION

COPYRIGHT 2016 - CLUTCHWORKSHOP

Routine masquerades as stability. Safety is seductive. Familiarity feels wise. And if that comfortable life is left unquestioned, it inevitable calcifies into conformity. 

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Fear the Familiar presents a blunt assertion; the greatest threat to your growth isn't failure. It isn't rejection. It isn't risk. It's the refusal to break your own patterns before they break you. 

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Laid out are 37 PROVOCATIONS directed to question the routines, beliefs, and identities you've mistaken for truth. To unsettle you. To interrupt your habits. To challenge conclusions you've held out of repetition, not conviction. Each PROVOCATION is a call to break invisible rules. To trade passive comfort for active evolution. They are not affirmations. They are not gentle nudges. They are controlled detonations designed to make you rethink how you live, work, create, and show up.

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Most people don't need motivation. They need interruption. They need to dismantle complacency. To sabotage the status quo within their own mind. To destabilize the autopilot they've allowed to take over the predictable flow of their existence.

 

Fear the Familiar is a self-confrontation book camouflaged as self-help. It's built for people who sense they're capable of more but keep defaulting to what's safe, predictable, and socially acceptable. For people who desperately want to reengage their everyday through radical awareness.

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If you're looking for reassurance, this isn't it.

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If you're ready to unsettle yourself on purpose, let's get unfamiliar.

"Andrew was my Professor at Northeastern last semester. What he teaches opens your mind to new ways of thinking about not just brands, but how you can become a more creative person who isn't afraid of what people will think of you when you go at a problem in a new way. "

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Thomas R - Boston, MA

"I was at a time in my life when I had no direction. I was scared of what was happening and that I was rudderless. This book challenged me to rethink how I approach my life and got me moving again. Thank you."

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Alyssa G. - Dallas, TX

"This book will challenge the very way you wake up and go about your every day. I read it from cover to cover, and now I'm going back and highlighting the key lines that completely blew my mind." 

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Sabrina C - Boston, MA

"Gonna be honest, the front cover made me rethink if I could actually have this on my desk. But once you get into the Provocations, you get why Andrew pushes so hard to make you unexpect what you're going to learn and how it will totally change your thinking patterns." 

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David C - Tampa, FL

There are people who leave well enough alone. Andrew Butler is not one of those people.

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For 25+ years, Andrew has built a career on pushing leaders, brands, and individuals to see their everyday in a new way. Not for shock value. Not for disruption theater. But to force clarity where complacency has quietly settled in. His work lives at the intersection of provocation and performance.

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As the principle and founder of CLUTCH Workshop, a brand consultancy established in 2017, Andrew works with executives and entrepreneurs who feel the friction between success and significance at key inflection points in their business. Through a rigorous PROVOCATION methodology, brands are challenged to rethink how they show up in the world - focusing not just what they sell, but why they matter. 

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Alongside his consultancy work, Andrew serves as a University Professor, challenging the next generation of leaders to elevate beyond conventional academic dogma and embrace real-world-inspired practical learning. Leveraging decades of experience, his classrooms are laboratories of provocation - where students learn that brand is not marketing, but belief and behaviors that create cults of enthusiasm. Inciting students to explore the edges of their own consciousness to uncover ideas that will open up industries that they want to not just work in, but truly escalate. 

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His work has driven radical business transformation, repositioned organizations, and sharpened personal brands into reputational leverage. But beneath the metrics sits something more volatile: cognitive unrest. The practical shift that perpetually moves people from sedentary to recognition to refocus to determination. 

 

Fear the Familiar is not just a book title. It is the operating system behind his work and life... provoking you to break your own patterns before they break you. Helping people to recognize that they aren't stuck because they lack ambition, but because they've accepted the comfort of their familiar.

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Andrew lives just south of Boston with his badass-crossfitting wife, two beautifully-unique teenage daughters, and best-friend-ever German Shepherd. When not taking care of his 175-year old farm, he can be found wandering the beaches of Cape Cod and Scituate.

copyright 2026

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