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Big Boy Brand Book

Before we jump into the stories our brand tells, we have to ensure that we understand who our brand is.  

The Big Boy Brand Book takes the knowledge that the team shared during the Provocation Workshop in Detroit in late November and crafts it into a story that anyone who picks up this little book will understand and know how to enact.  It looks at where we've been as inspiration and lays out a path for where we want to be in the future as we evolve our brand.  

Click on icon to open doc... 

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