Before we jump into the stories our brand tells, we have to ensure that we understand who our brand is.  

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The Big Boy Brand Book takes the knowledge that the team shared during the Provocation Workshop in Detroit in late November and crafts it into a story that anyone who picks up this little book will understand and know how to enact.  It looks at where we've been as inspiration and lays out a path for where we want to be in the future as we evolve our brand.