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Luxury that moves you

German engineering is revered as the ultimate, but a car should do more than get you rapidly from point A to point B. It should move you. 


To move forward, we looked back to the roots of the Infinity brand—to its Japanese heritage. Every Infiniti starts with a gesture. A feeling that is evoked when power meets luxury, meets the inexplainable. A sensory experience. One we captured with a brushstroke, expressed through the simplicity and grace of the ancient art of Shodo. 


Much like the fine art form, we created powerful and gestural stories that looked beyond the sheetmetal and expressed the soul of these magnificent machines. Where beauty, complimented by dramatic expression, induces the most powerful of emotions. Nothing short of inspired performance.


Work done while at TBWA Chiat Day

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