Luxury is Personal
Over the past decade, luxury has become democratized. Anyone and everyone has access to what was once elite. And therefore, luxury brands have started to cater to what is becoming more and more common.
Not Park Hyatt. We wanted to get back to what it meant to truly be luxury… to return to fulfilling the unique and uncommon needs of individuals, and making each individual feel special and well taken care of.
Work done while at Toth+Co