Together we elevate.

Situation:

In 2019, a VC group out of Park City approached CLUTCH with an opportunity to create a new brand for a property they had just purchased. The plan was to develop this untouched land into a premier destination featuring best-in-class skiing, golf, and amenities... all for an extremely distinguished clientele.  

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Opportunity:

How do you create another development property that doesn't feel like yet another development property.  

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Strategy:

​Together, we realized that it needed to be more than just another 'property'... it needed to have a bit of iconic swagger that spoke to its bespoke nature.  It needs to focus on the 'elevated' connections that were being created, not just between members, but with the surrounding Salt Lake City Community.  

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'Together we elevate' was born.  

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Approach:

CLUTCH dropped in... from naming, brand strategy, identity, and collaborating on full internal and external brand behaviors that exemplified the deeper purpose of 'together we elevate'.  

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