WE ARE A
PROVOCATION
CONSULTANCY.
When your brand hits a stalemate, the business feels it everywhere. Growth slows. Teams lose alignment. Decisions become reactive. Momentum disappears.
CLUTCH exists for businesses at INFLECTION POINTS — the moments when pressure exposes what’s no longer working. Rapid growth. Market disruption. Leadership transition. Crisis. These moments don’t create weakness. They reveal it.
Without a strong brand strategy, inflection points feel chaotic and directionless. With one, they become defining moments. The brand becomes the anchor — aligning leadership, sharpening decisions, and creating clarity under pressure.
Founded in 2017, CLUTCH partners with C-Suite executives, senior marketing leaders, founders, and stakeholders to rethink how brands show up, compete, and create relevance in the market. We challenge conventional thinking and build disruptive brand behaviors that move businesses forward.
Our PROVOCATION approach goes beyond marketing. We dig deep into brand story, architecture, operational infrastructure, product development, identity systems, advertising, and go-to-market strategy — uncovering the tensions, gaps, and opportunities that ultimately shape growth.
YOUR BRAND IS YOUR BUSINESS, AND YOUR BUSINESS IS YOUR BRAND.
1
STRATEGY
Why You Exist...
Our strategy process begins with Provoking every client to realize that inherently in their brand they stand for something so much greater than what they make or do.
2
IMAGING
How You Feel...
It's simple human nature to seek what we are attracted to. We create an image for your brand that draws people in, and tells your story without having to say a word.
3
BEHAVIORS
What You Do...
People remember brands, not ads. We create brand behaviors that seek to connect with your key audience - operations, products, services, and marketing
"Big Boy has been an iconic name for 96 years, but we'd lost our relevance. The PROVOCATION Workshop completely reframed how we think about what we truly serve up... and it's not just burgers... it's Thinking Big!"
David Crawford
Former CEO - Big Boy Restaurants, Founder - Pilot Light Capital
WORK THAT PROVOKES BUSINESS.
click on images to see work
CLUTCH is now partnering up with Bakehouse 46 to refocus their brand story and brand behaviors with a sweet touch.
CLUTCH is partnering to launch Boneyard Wings - get ready to 'GO CLUCKING WILD'.
CLUTCH jumps in a brings a new kind of healing to Paul Newman's Hole in the Wall Gang Camp.
(click image to see Camp Healing)
©2026 CLUTCH Workshop LLC